Mercor Wealth · Private Capital · Intranet
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| COMPANY NAME | Mercor Wealth Limited |
| COMPANY NUMBER | 17248669 |
| DIRECTOR | Mubarik Bekin |
| SECRETARIAT | Secretariat@MercorWealth.com |
| DESCRIPTOR | Private Capital |
Mercor Wealth · Documents Hub
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01 — The Logo
The logo consists of three elements: the dot-grid mark, a vertical rule separator, and the wordmark. These three elements always appear together in the primary lockup and are never rearranged or broken apart.
Use the light version on off-white and white backgrounds. Use the dark version on dark or near-black backgrounds. Never place either version on a coloured or photographic background.
A secondary lockup without the Private Capital descriptor. Use in contexts where the name alone is sufficient — internal documents, correspondence headers, digital interfaces, and anywhere a cleaner mark is preferred.
| Surface | When to use compact |
|---|---|
| Internal documents | Preferred — the document context makes the company clear |
| Email signature | Either version works — compact is cleaner for frequent use |
| Digital / website | Compact suits nav bars and tight digital spaces |
| External formal correspondence | Use the full lockup with Private Capital |
| New counterparty / first impression | Use the full lockup — descriptor adds context |
02 — The Mark
The dot grid is Mercor Wealth's standalone symbol. It functions independently of the wordmark in contexts where the name is already established — such as document headers, favicon, embossed stationery, or digital icons. It represents systematic thinking, precision, and the focal point of capital.
The nine dots form a 3×3 grid. Eight outer dots are muted. The centre dot is the focal point — always rendered in full contrast. This asymmetry of weight is intentional: one point of clarity within a field of structure.
| Context | Use mark alone? | Note |
|---|---|---|
| Favicon / app icon | YES | Mark only, dark centre on off-white or dark bg |
| Document header (internal) | YES | Mark only when company name appears in body |
| Email signature | NO | Use full or compact lockup — mark alone is not sufficient |
| External correspondence | NO | Always use full lockup |
| Embossed stationery | YES | Mark only, debossed or blind emboss |
| Watermark on documents | YES | Mark at low opacity (10–15%) |
03 — Colour
The palette is deliberately narrow. Two backgrounds, one near-black, and a muted stone for supporting elements. Colour should never compete with the typography or the mark.
| Colour | Role |
|---|---|
| Off White | Primary background. Documents, letterheads, presentations, website. |
| Near Black | Dark background version. Email headers, digital surfaces requiring contrast. |
| Ink | Primary text and logo wordmark on light backgrounds. |
| Stone | Outer dots of the mark. Secondary text. Supporting elements only. |
| Rule | Divider lines, borders, and structural grid elements only. |
04 — Typography
A single typeface — Inter — used across all weights and sizes. The hierarchy is achieved through weight, tracking, and size alone. No decorative or display fonts are introduced.
Inter is free and open-source, licensed under the SIL Open Font Licence 1.1 — fully free for commercial use. Download and install it so it is available in Word, PowerPoint, Canva, and every other application.
05 — Usage by Surface
Different surfaces call for different versions. Use the version that creates the clearest contrast and the most composed appearance.
| Surface | Logo Version | Background | Mark Alone? |
|---|---|---|---|
| Letterhead / invoices | Light lockup | Off White (#F8F7F4) | NO |
| Email signature | Light or Compact lockup | White or off-white | NO |
| Document cover page | Light lockup | Off White | NO |
| Document header (internal) | Mark only | Off White | YES |
| Favicon | Mark only | Off White or Near Black | YES |
| Presentation title slide | Light or Dark lockup | Off White or Near Black | NO |
| Presentation body slides | Mark only (corner) | Off White | YES |
| Banking / HMRC letters | Light lockup | White | NO |
06 — Clear Space & Sizing
The logo must always be surrounded by clear space equal to the height of the dot grid. Nothing — text, borders, images, or other elements — may enter this zone.
Minimum display size: the full lockup should never be reproduced smaller than 160px wide in digital or 35mm wide in print. Below this size, use the mark alone.
The proportions of all logo elements — mark, vertical rule, and wordmark — are fixed across both the full and compact lockups. Do not scale individual elements independently.
08 — Document Templates
Click any highlighted text to edit it. Use the + / - buttons to add or remove rows. When done, click Print to save as PDF — all editing UI disappears in print.
Dashed underlines = editable. Click to type. All editing UI is hidden when printing.
09 — Downloads
SVG is the master format — infinitely scalable, no quality loss. PNG is what you'll use day-to-day: email signatures, Word documents, prop firm portals, Canva.
PNG uses @2× pixel density so logos remain sharp on retina/high-DPI screens. The dimensions shown are the display size — the file is twice that in pixels.
07 — What Not to Do
These are non-negotiable. The identity is precise and any deviation — however small — undermines the brand.
The logo appears only in #1C1C1C on light backgrounds or #F8F7F4 on dark backgrounds. No other colours.
No effects. No shadows, gradients, glows, or outlines applied to any element of the logo.
Always scale proportionally. The lockup is a fixed unit. Never compress or elongate any element.
Inter is the only permitted typeface for the wordmark. No substitutions, even visually similar ones.
The logo only appears on off-white, white, or near-black backgrounds. No coloured panels, no images behind the logo.
The mark, rule, and wordmark are a fixed lockup. Do not move, remove, or reorder any element.
The brand is monochromatic. No accent colours of any kind are introduced into the identity system.
The compact lockup (without Private Capital) is an approved variant. No new straplines, taglines, or descriptors beyond the approved elements.
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